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UCP — Universal Commerce Protocol
The discovery layer of agentic commerce. AI agents use UCP manifests to find what you sell, your prices, and how to transact. Governed by Google.
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UCP
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UCP: The Discovery Layer That Makes AI Agents Shop For You
Commerce is being rebuilt for agents. The Universal Commerce Protocol is the discovery layer that lets any AI shopping agent find what you sell, your prices, and how to transact — published at /.well-known/ucp, governed by Google.
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via Universal Commerce Protocol2026-06-30